Introduction

This article was originally published in the International Women’s Day feature of Niche Magazine and highlights the personal and professional journey of Suja Shyamsundar, Founder and Managing Director of 4S Business Support.

The feature explores Suja’s journey from India to the UK, the challenges she faced while rebuilding her career, balancing family life and entrepreneurship, and ultimately creating a business dedicated to helping UK SMEs access global talent and scale sustainably.

Source Information

Publication: Niche Magazine
Edition: International Women’s Day Feature, Issue 61
Published: January to March 2025
Featured Individual: Suja Shyamsundar, Founder & Managing Director, 4S Business Support

Article Featured:

Read the full article here: International Women’s Day segment of the Niche Magazine (Page 26)

Why This Story Matters

Suja’s journey demonstrates that business growth is not always a straight path. Through resilience, adaptability and continuous learning, she transformed challenges into opportunities and built a company focused on helping UK businesses overcome resource constraints and scale through dedicated offshore teams.

Her experience reinforces an important message for growing businesses: access to global talent, innovation and specialist expertise can help organisations expand sustainably while remaining focused on their core goals.

About 4S Business Support

4S Business Support helps UK businesses recruit and build dedicated offshore teams in India across technology, finance, operations and business support functions. Through a fully managed approach, businesses can access specialist talent, improve operational efficiency and create scalable growth models.